Tanmeyah: In the business of social mobility
Tanmeyah is a fast-growing, high-street lender operating on a local level to provide comprehensive microfinance solutions to lower-income business owners across Egypt who would otherwise have no access to the banking sector.
Tanmeyah’s formation came about as a solution to a major impediment to the country’s overall development: Despite a young and vibrant population with a well-established and highly developed banking sector, the majority of Egyptians and Egyptian businesses (around 90%) — who are considered small or very small enterprises — remain outside the scope of services of the traditional banking industry. These business owners, many of whom would be considered “un-bankable” by major financial institutions, have been cut off from access to the necessary funding to grow their business, boost employment, scale their businesses, and hence, raise their and their communities’ standard of living.
Since its foundation in 2009, Tanmeyah has sought to target and address the financing needs of this under-served yet growing segment of society, as we see their success as being crucial to the country’s economic growth. As a strong believer in this segment and its ambitious, hard-working people, Tanmeyah has seized on an important business opportunity to not only achieve returns on servicing them but provide this segment the means of achieving social mobility and a path out of poverty.
A core component of Tanmeyah’s business model rests on the ability to reach the unreachable. In the first two years of its existence, Tanmeyah established more than 200 branches across both urban and rural areas throughout Egypt, from the Delta to Upper Egypt, introducing financial solutions on a personal level through our branches, which we have strategically located in close proximity to the enterprises of potential customers.
Through a highly dedicated and well-trained staff supported by state-of-the-art technologies, Tanmeyah provides quality, personalized service directly to our clients in a flexible manner, free from the constraints of traditional banks. We also leverage these technologies to provide a platform for third parties, thereby serving as a bridge between the underprivileged and the wider financial sector.
We are now expanding our services through a diversified and much-needed mix of both financial products and services. With ambitious plans to grow on an even larger scale, both geographically as well as in the variety of finance solutions offered, Tanmeyah is fast becoming an important contender in the Egyptian financial services community.
Tanmeyah benefits from a number of strategic advantages, both in terms of capabilities and market conditions, which when fully leveraged will place the company among the leading financiers of Egypt. These advantages primarily rest on the quality of its people and technology
Our management team comes with years of experience as they are the innovators that helped turn micro lending in Egypt from a charitable institution into a commercial-scale industry
Outstanding network of regulatory and industry contacts that allow us to ink agreements with some of the biggest names in the banking sector such as Egyptian Gulf Bank and United Bank
Dynamic portfolio and good product selection capabilities as our strategy relies on success as an incentive
Deep insights into the market and areas of operation as we believe in promoting from within & our branch staff is recruited from the hearts of the communities we branch out into and are aware of the needs of the clients they service
In-house training offered to all personnel, with around 80-100 employees receiving training courses each month
Flexible and resilient in the face of changing market conditions, backed by a strong approach to risk mitigation based on lessons learned from the experience of the post-2011 crisis period in Egypt
Core banking solutions and applications with unique architecture that handle everything from our general ledger to client accounts management & product development
Live connectivity across all our branches and head office allowing continuous real-time transfer of data.
In-house call center available 24/7 to support branch functions
Specialized arrear recovery team spread out across our areas of operation