About Us

Tanmeyah: In the business of social mobility

Tanmeyah is a fast-growing, high-street lender operating on a local level to provide comprehensive microfinance solutions to lower-income business owners across Egypt who would otherwise have no access to the banking sector.

Tanmeyah’s formation came about as a solution to a major impediment to the country’s overall development: Despite a young and vibrant population with a well-established and highly developed banking sector, the majority of Egyptians and Egyptian businesses (around 90%) — who are considered small or very small enterprises — remain outside the scope of services of the traditional banking industry. These business owners, many of whom would be considered “un-bankable” by major financial institutions, have been cut off from access to the necessary funding to grow their business, boost employment, scale their businesses, and hence, raise their and their communities’ standard of living.

Since its foundation in 2009, Tanmeyah has sought to target and address the financing needs of this under-served yet growing segment of society, as we see their success as being crucial to the country’s economic growth. As a strong believer in this segment and its ambitious, hard-working people, Tanmeyah has seized on an important business opportunity to not only achieve returns on servicing them but provide this segment the means of achieving social mobility and a path out of poverty.

A core component of Tanmeyah’s business model rests on the ability to reach the unreachable. In the first two years of its existence, Tanmeyah established 95 branches in both urban and rural areas throughout Egypt, from the Delta to Upper Egypt, introducing financial solutions on a personal level through our branches, which we have strategically located in close proximity to the enterprises of potential customers.

Through a highly dedicated and well-trained staff supported by state-of-the-art technologies, Tanmeyah provides quality, personalized service directly to our clients in a flexible manner, free from the constraints of traditional banks. We also leverage these technologies to provide a platform for third parties, thereby serving as a bridge between the underprivileged and the wider financial sector.

We are now expanding our services through a diversified and much-needed mix of both financial products and services. With ambitious plans to grow on an even larger scale, both geographically as well as in the variety of finance solutions offered, Tanmeyah is fast becoming an important contender in the Egyptian financial services community.

Competitive Advantages
Tanmeyah benefits from a number of strategic advantages, both in terms of capabilities and market conditions, which when fully leveraged will place the company among the leading financiers of Egypt. These advantages primarily rest on the quality of its people and technology

Our People

Our People

Our management team comes with years of experience as they are the innovators that helped turn micro lending in Egypt from a charitable institution into a commercial-scale industry

Our management team comes with years of experience as they are the innovators that helped turn micro lending in Egypt from a charitable institution into a commercial-scale industry

Outstanding network of regulatory and industry contacts that allow us to ink agreements with some of the biggest names in the banking sector such as Egyptian Gulf Bank and United Bank

Outstanding network of regulatory and industry contacts that allow us to ink agreements with some of the biggest names in the banking sector such as Egyptian Gulf Bank and United Bank

Dynamic portfolio and good product selection capabilities as our strategy relies on success as an incentive

Dynamic portfolio and good product selection capabilities as our strategy relies on success as an incentive

Deep insights into the market and areas of operation as we believe in promoting from within & our branch staff is recruited from the hearts of the communities we branch out into and are aware of the needs of the clients they service

Deep insights into the market and areas of operation as we believe in promoting from within & our branch staff is recruited from the hearts of the communities we branch out into and are aware of the needs of the clients they service

In-house training offered to all personnel, with around 80-100 employees receiving training courses each month

In-house training offered to all personnel, with around 80-100 employees receiving training courses each month

Flexible and resilient in the face of changing market conditions, backed by a strong approach to risk mitigation based on lessons learned from the experience of the post-2011 crisis period in Egypt

Flexible and resilient in the face of changing market conditions, backed by a strong approach to risk mitigation based on lessons learned from the experience of the post-2011 crisis period in Egypt

Technology

Technology

Core banking solutions and applications with unique architecture that handle everything from our general ledger to client accounts management & product development

Core banking solutions and applications with unique architecture that handle everything from our general ledger to client accounts management & product development

Live connectivity across all our branches and head office allowing continuous real-time transfer of data.

Live connectivity across all our branches and head office allowing continuous real-time transfer of data.

In-house call center available 24/7 to support branch functions

In-house call center available 24/7 to support branch functions

Specialized arrear recovery team spread out across our areas of operation

Specialized arrear recovery team spread out across our areas of operation

Our History

Since being founded in 2009, Tanmeyah has lived up to its name, achieving scalable growth both in terms of services and geographic scope in its relatively short history. Throughout this time, the company has also proven itself to be resilient in the face of political and economic turbulence, achieving growth of key performance indicators despite the challenges of the aftermath of a global financial crisis and two revolutions.

2015

  • Number of loans issued climbs to 108,203 at a total value of EGP 868 million, accompanied with notable growth in the number of Tanmeyah branches, which reach 114 nationwide

2014

  • Loans issued skyrockets to EGP 623 million on the back of the issuance of 82,738 loans, ending the year with 87,500 active borrowers and EGP 380 million in outstanding loans value

2013

  • Loans issued reach a value of EGP 458 million for 70,000 customers with outstanding value being EGP 285 million

2012

  • Tanmeyah grows to 105 branches across Egypt, primarily through an extensive expansion into Upper Egypt, with the building of 10 new branches there in 2012
  • Hiring and training of staff also expands greatly, as the number of employees grows to more than 1,400; outstanding customers reaches 80,000 with portfolio of 247 million

2011

  • January 25th Revolution erupts, leading to nationwide labor strikes and factional protests, absence of security and regulatory bodies, plummeting issuances in tandem with funds and other market resources, and general volatility and instability in financial markets.
  • Tanmeyah is quick to react in a dynamic way to weather the storm by maintaining employee base and refraining from laying off staff or cutting salaries, raising capital from EGP 35 million to EGP 50 million in July 2011, lowering risk measure back down to 5%, and investing in training and retraining new and existing staff.
  • Despite seemingly insurmountable odds, Tanmeyah grew to 94 branches all over Egypt, with 16 in Cairo, 48 in the Delta and 30 in Upper Egypt

2010

  • Network reaches 88 branches across Egypt, revenues register at over EGP 28.1 million and the company is serving 69,600 outstanding customers

2009

  • Tanmeyah is founded and 38 branches are established in Cairo and the Delta, serving 16,000 customers

Our Strategy

Tanmeyah’s strategy is rooted in its adherence to quality service and its role as a bridge between financiers and the underprivileged

As its name implies, the focal goal underpinning Tanmeyah’s strategy has always been growth. Growth for the client, for the company, and, ultimately, for the economy as a whole. Our strategy for achieving this growth rests on boosting the quality and breadth of our services, geographic expansion, and minimizing credit risk.

Quality

Since inception, Tanmeyah has focused on providing its clients with the best quality service in order to better connect them to the lucrative benefits of Egypt’s well-established yet traditionally-minded financial institutions. The firm aims achieves this quality of service by investing in its staff. Employees are recruited from a pool of qualified applicants who undergo extensive in-house training, with 80-100 employees receiving training every month.

Key to maintaining our quality of excellence is our state-of-the-art technology which provides clients with all their electronic money management needs using money-transfer services, and ATMs. Furthermore, our 30 in-house call center agents are available round the clock to support branch functions. An important component to effectively manage our client services is our state of the art applications systems that ensure loan quality and effective, timely, portfolio management. The company leverages these components by allowing third party financial services companies to utilize these functions for their own service offerings, making this infrastructure an essential platform for the finance sector in these communities.

Expansion

In order to maximize our reach and accessibility, the company relies on an ever expanding physical and virtual presence both in terms of its range of services offered and geographic presence. Tanmeyah chooses to operate through a network of community-based “mini-banks,” preferring to form close ties with our customers. These operate in the heart of the community and employ well-trained and upstanding residents from within those communities as they have the know-how and direct ties to the target client pool. These policies have allowed Tanmeyah to expand its network of branches in an efficient and fast-pace manner in keeping with the growing demand for our services.

Minimizing Credit Risk

Successful management of the collection cycle and credit risk is key to Tanmeyah’s ongoing success. This is achieved through continuous monitoring of Portfolio at Risk (PAR); building up collection support mechanisms, such as a centralized outbound contact center which touches base with all clients after they enter three days in arrears and notifies loan officers on the ground; and, establishing a network of local legal experts to initiate legal proceedings in the event of default. These procedures have allowed Tanmeyah to have one of the lowest rates of non-payment of loans in the industry.